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We are tenacious and demanding about insights
Not all insights are created equal. We devote the appropriate resources and time to ensure that we identify the one among several that will most affect change. Sometimes this is from judgment, other times through developmental research.
We focus on maximizing momentum
For ideas to have impact they have to go beyond being 'sticky' or arresting, they must inspire interaction. For people to be motivated to act, they need to be given something of value in their world and on their terms. It can be a tool that they use for self expression (a great example here) or an idea that they spread because it increases their social capital. Consumer oriented value creation is an involvement strategy that lies at the heart of what we do.
We build anew each time we start a project
While the challenges clients face may be similar, no two problems are exactly the same, nor do they occur in the same set of conditions. We give our clients - and ourselves - the space to approach a challenge in a fresh way each time. We walk around the problem and allow its character to guide the methods and techniques that are best suited to tackling, rather than using a process or frameworks merely because they are familiar or convenient. This is a craft guild. The approach produces the best results for clients, and us.
Our starting point is always strategy
Our work for clients is sometimes tactical (which can make it the most fun!). We find there's enduring value in taking the modest time upfront to understand strategic context, whatever the problem. Strategy is an undercurrent of the entire journey at Driving Insights, and the result are ideas that have momentum within the organizations that use them.
We don’t make recommendations that can’t be implemented
We can 'blue-sky' with the best of them (and that's what some clients come to us for). But we get no satisfaction from ideas that aren't implemented because they can't be. As your consulting partner, our discovery process is, in part, crafted to ensure that we understand the business, financial, cultural, political and strategic contexts within the company.
